'Same emotional impact across cultures': Why Netflix takes dubbing seriously

The Korea Times - Oct 27, 2026

“Bite him!” “Fight!” “You know I’m a really dangerous guy, right?” On Friday, voice actors Park Sang-hoon and Choi Woo-sung were locked in a heated verbal exchange as they watched a screen at Pixelogic Korea’s studio in Sangam-dong, Mapo District, Seoul. They were dubbing a one-on-one game between former martial arts fighters for the reality show “Physical: 100 Mexico.” As the actors delivered their lines in sync with the contestants’ movements and emotions, dubbing producer Kim Jeong-ryeong offered a steady stream of feedback: “Let me check the pronunciation,” “Make sure the microphone isn’t peaking” and “Your voice sounds a little hoarse.” “Physical: 100,” which pits 100 contestants with exceptional physical abilities against one another in extreme challenges, began as a Korean original reality show and has since spawned local adaptations in countries including Mexico and Italy. The scene observed that day was part of the Korean-language dubbing process. Dubbing involves translation, adaptation, voice casting, editing and mixing, and takes rough

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