K-pop powerhouse BABYMONSTER is back to capture hearts once again. The sensational girl group is set to drop a brand-new digital single, “DESERVE,” on Oct. 23, making a swift comeback just four months after their last release, agency YG Entertainment officially said Wednesday. “DESERVE” marks the group’s fifth heavily promoted track of an exceptionally busy and successful year. BABYMONSTER has dominated the airwaves throughout 2026, starting with its third EP, "CHOOM" — the Korean word for dance — alongside popular releases like “SUGAR HONEY ICE TEA” (released June 8), “I LIKE IT” and “MOON.” To kick off the countdown, YG unveiled an intriguing teaser poster across its official social media channels. Drenched in a moody black-and-white aesthetic, the image features the title “DESERVE” rendered in soft, blurred typography against a textured background resembling torn paper. This distinctly vintage, raw visual direction offers a dramatic contrast to the dreamy, ethereal tone of their earlier teasers, instantly sparking fan speculation about the new concept. Ad
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