ATEEZ enjoy newfound fame in Korea after 'BAD' success: 'People recognize us now'

The Korea Times - Nov 12, 2026

K-pop boy group ATEEZ, already a major force on the global music scene, is enjoying a new level of recognition at home following the success of its hit song "BAD" — with members saying even everyday encounters have changed, from receiving extra freebies at shops to being recognized without having to introduce themselves. The eight-member group — Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung and Jongho — held a press conference Thursday at Novotel Ambassador in Gangnam, southern Seoul, ahead of the release of its 15th mini-album, "GOLDEN HOUR : Part.6." The album marks ATEEZ's first comeback since "BAD" became a sensation, helping the group expand its popularity among the general public in Korea after years of building a strong international fan base. ATEEZ has long enjoyed considerable success overseas. Since entering the top 10 of the Billboard 200 albums chart for the first time with its eighth mini-album in 2022, the group has placed nine consecutive albums in the chart's top 10 through its 14th mini-album. Despite that success, gaining widespread recognition among t

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